How Prank-O Took Control of Their Holiday Season
For years, Prank-O bounced between 3PLs trying to find one that fit.
The mission was simple: deliver laughter through prank gift boxes.
But the fulfillment math never worked.
Every order, every line item, every touch… cost $$$. Markups on shipping and boxes piled up. And forget about customization; marketing inserts and special packaging weren't even on the table.
After cycling through every 3PL in the Twin Cities, Ashley McIntosh and her team made the leap to self-managed warehousing at WareSpace. The difference was immediate: control over their own orders, predictable monthly costs, and infrastructure that was already in place: racking, equipment, daily carrier pickups from FedEx, UPS, USPS, and DHL.
But the real test came during the holiday rush.
"During the busy holiday shipping season, there were times I was coming here after hours, sometimes as late as 10 o'clock at night to get orders out. And I never had any safety issues."
With 24/7 access, Ashley could process a rush of orders at 8 PM and have them out the door the next morning.
No waiting on a 3PL's schedule.
No per-touch fees eating into margins during the highest-volume weeks of the year.
"We have a set cost every month. It's not a change month to month. The costs don't increase. We know exactly how much it's going to cost us each month to be here."
For seasonal businesses, that kind of predictability is essential, especially when holiday volume is impossible to forecast.
One year in, Prank-O has taken full control of their fulfillment, their schedule, and their busiest season.
🎬 Watch their full story →
