How The “Two-For-One” Rule Gets You Double the Value Without Double the Cost
Our CFO Jeffrey Giese runs the numbers at WareSpace, and what he's discovered will change how you think about warehouse space forever—like this thing nobody talks about:
When you rent traditional warehouse space, you're not just paying for your usable square footage. You're paying for bathrooms, loading areas, common spaces, and dead zones you'll never touch.
"What is your usable square footage? You might be paying for 5,000 square feet,” Giese explains. “But what is your usable square footage? That's key.”
This insight led to what he calls the "two-for-one" rule—getting double the functional value per square foot because you only pay for what you actually need.
Think about it. Traditional warehouse setups hit you with a brutal one-two punch.
First, the upfront capital drain: racking systems, pallet jacks, utility deposits, equipment purchases. We're talking $5,000-$10,000 before you store your first box. Then comes the monthly surprise party of separate bills—internet, electrical, water, pest control, maintenance. Each utility runs separately, making budgets about as predictable as the weather.
But we’ve flipped the script entirely. "Our rent is actually cheaper," our chief number-cruncher notes, when you factor in every expense. Plus, no personal guarantees, no five-year commitments that could sink your business if conditions change.
"My biggest message to small businesses in any business is cash is king."
That's why the "two-for-one" rule works.
It's not just about getting more space for your money. It's about preserving working capital, maintaining flexibility, and making warehouse decisions that actually support growth instead of constraining it.
Every dollar you don't waste on facility setup is a dollar that drives actual growth.
The businesses that get this understand something their competitors don't: growth rarely follows neat linear patterns. Seasonal shifts, market changes, unexpected opportunities—they all require adaptable solutions, not rigid commitments.
Your competitors are still playing by the old rules. Make your move count.
Read Giese’s give the full scoop on his “two-for-one” strategy →
